NorthwiseSTRATEGIES LLCINDEPENDENT PRODUCT CONSULTING
Northwise Strategies helps turn early product ideas into clear scopes and prototypes people can try.
Explore the work01 / SELECTED WORK
INTERACTIVE PROTOTYPE
A browser prototype for schools to try their branding on a fitted chair back and padded seat before committing to a design.
The customizer explores logo uploads, fabric colors, typography and layouts with a live chair preview. Try the swatches above for a small illustration of the interaction.
PRODUCT SCOPE AND RFP
A development scope for a mobile photography marketplace connecting customers and photographers.
The vendor-neutral brief mapped discovery, booking, communication and photo delivery, alongside the photographer and administrator workflows. It gave development firms a common basis for proposing architecture and a phased build.
02 / HOW I WORK
Identify who needs the product, what they need to do and which questions the first version should answer.
Map the core workflows and give builders a clear brief they can estimate and discuss.
Put the key interaction in front of people early, while it’s still easy to change.
03 / ABOUT NORTHWISE
I started my first business in college, running a painting company. I went on to lead a restaurant team to top sales, complete my doctorate and teach at UCLA, and lead a school district that rose to No. 2 in California. Those experiences taught me how to bring people with different expertise together around a clear goal.
At Northwise Strategies, I bring that approach to early product decisions. I help teams define the problem, decide what to build first, and make the idea concrete enough to test or hand to developers. For SwishCush, that meant exploring how schools could see their branding on a chair cushion before ordering. For CAPT, it meant turning a photography marketplace concept into a development brief that vendors could bid on.
